Avoid This Engagement-Killing Trend Before It Destroys Your Audience Connection

Hey there and happy Saturday!

There's a growing trend on LinkedIn that’s silently killing engagement: over-automation.

At first, it sounds like a genius move—

✔ Automate outreach
✔ Automate comments
✔ Automate engagement

More reach. Less effort. More results… right?

Wrong.

Here’s the problem:

When your interactions start feeling robotic, your audience knows.

And once they sense it,

They stop engaging.
They stop trusting.
They stop caring.

Why This Matters

People follow you for a reason: your authentic voice.

They don’t come to LinkedIn to interact with bots. They come to connect with real people.

They want:

✅ Real conversations
✅ Genuine insights
✅ Thoughtful engagement

What they don’t want?

❌ Copy-paste comments
❌ Generic auto-replies
❌ AI-generated fluff

Because when you stop being human, your engagement dies.

The Fix: How to Keep Your Audience Engaged

So, how do you build real relationships while still being efficient?

Here’s what actually works:

1️⃣ Stay authentic

People don’t follow you for perfect content.

They follow you for real content.

Your personality, experiences, and unique voice are what make your content stand out.

Don’t lose that in the name of "efficiency."

2️⃣ Engage with intent

The best "growth hack" isn’t a tool—it’s real conversations.

• Read the posts you’re commenting on.

• Add value instead of dropping generic one-liners.

• Be the person others want to talk to.

Relationships start in the comments and grow in the DMs.

That’s where the real magic happens.

3️⃣ Balance efficiency with authenticity

Automation can be helpful, but it should never replace human connection.

Use tools to save time, but don’t let them take over.

Your audience can tell the difference.

The Secret to Success

At the end of the day, the real reason people engage with your content is YOU.

Your insights.
Your perspective.
Your personal touch.

That’s what builds trust.

And trust? That’s what drives real engagement.

Which step will you focus on first?

Thanks for reading!

Let me know if there’s a topic you’d like me to cover in one of these.