The 3-Post LinkedIn Strategy I Recommend to Every Local Business Owner

Hey there and Happy Saturday!

Most local businesses still think LinkedIn is just for B2B pros and job seekers.

But here’s the truth:

LinkedIn is one of the easiest ways to build trust, community, and leads right in your town — totally free.

Here’s the simple 3-post formula I give to all my local clients:

1. Monday: The Local Spotlight Post

Share a photo or quick story from your business featuring a:

✓ Customer,
✓ Team member,
✓ Or local vendor.

Bonus points: Tag them — LinkedIn loves when you spotlight others.

2. Wednesday: The “How We Help” Post

Talk about a common problem in your town or industry.

Explain your unique way of solving it,

✓ Keep it clear,
✓ Conversational,
✓ And helpful.

3. Friday: The “Behind the Scenes” Post

📹 Snap a photo or video from your day.
💬 Tell a short, real story about why you do what you do — and why it matters.

This works because it’s real.

It shows:
✓ You’re active
✓ You’re helpful
✓ You’re human

And most importantly,
It reminds people you exist (in a good way).

You don’t need 10,000 followers.
You just need 10 neighbors to think of you first when they need what you offer.

Try this strategy next week. Watch what happens.

P.S. Which of these 3 posts do you think will be easiest to write?

Well, that's a wrap,

Until next week!

Thanks again for spending part of your weekend with me!