The Most Underrated Marketing Advice (That Actually Works)

It’s not a new funnel.
Not some AI tool.
Not a viral hack.

It’s this:

Most founders think their offer isn’t working.

But 9 out of 10 times?

It’s the targeting.

You’re selling a great product to a blurry persona—and wondering why nothing sticks.

You say things like:
“B2B SaaS”
“Marketing teams”
“Tech companies”

That’s not an avatar. That’s a vague group with wildly different needs.

And vague targeting = vague messaging.

Which means low conversions. High bounce rates. Leaky funnels.

Here’s the underrated fix that elite marketers always do (and most skip):

1. Dig into real data.

Forget guessing. Forget what you wish your audience was.

Look at:
• Who’s actually clicking
• Who’s actually buying
• Who’s actually replying

✅ Patterns emerge fast when you stop assuming.

2. Give your avatar a name.

Marketing Mike.
Founder Fiona.
SaaS Sarah.

This tiny trick humanizes your targeting.

Once you can say, “Would this resonate with Marketing Mike?,”
you’ve leveled up.

3. Map their 2am Google searches.

Not their job title.

Ask:
• What’s keeping them up at night?
• What are they overwhelmed by?
• What do they wish someone else would just handle?

That’s your message.

4. Walk through their day.

• What’s in their feed?
• What annoys them?
• What makes them whisper “finally…”?

If you don’t know what breaks their mental pattern—your ad never had a shot.

Speak to one person so clearly, they feel exposed.

Forget casting a wide net.

Get sharp. Get personal. Get specific.

When you do this:

✅ Your copy hits like a DM from a close friend
✅ Your ads finally convert
✅ Your funnel stops leaking like a broken pipe

Most skip this step and burn thousands trying to fix symptoms.

The pros?
They go straight to the root.

Underrated Tip of the Week:

If you can’t describe them without checking your CRM, you don’t know them well enough.

This is the work that changes the game.

P.S.
If you need help mapping your avatar in a way that drives sales, message me. Let’s fix your targeting once and for all.