Why Your Content Is Getting Ignored

Hey there and happy Saturday!

If you're putting in the time to create content for your business but barely getting views, let’s talk.

Because chances are, your problem isn’t the value of your content.

It’s the hook.

The Harsh Truth: Nobody Cares (Yet)

I know that sounds brutal. But hear me out.

People aren’t scrolling LinkedIn or watching YouTube thinking,
“I hope I find a 5-minute video on leadership lessons today.”

They're skimming.

They're moving fast.

And your job (in those first 1–2 seconds) is to make them stop.

That’s the hook.

And if it doesn’t hit, the rest doesn’t matter
No one sticks around to see your brilliance.

What Makes a Great Hook?

1. A hook creates curiosity. 

It should make people go,
“Wait… what?” or “I need to hear more.”

Generic doesn’t work. “3 ways to grow your business” is fine.

But “3 growth tactics I used after firing all my salespeople”?

That gets a click.

2. It’s short, punchy, and bold. 

Your first line — whether it’s:

•The start of a post,
• A headline,
•Or the opening of a video

Needs to feel like a speed bump in someone’s scroll.

3. It often teases a story or unexpected angle. 

Humans are wired for story.

So instead of saying “The importance of delegation,”

you say, “The day I stopped replying to Slack messages, my revenue doubled.”

See the difference?

You Don’t Need to Be Clickbaity

This isn’t about tricking people.

It’s about earning attention.

A great hook is a promise.
It says: I’ve got something worth your time — and I’m not going to waste it.

So if your content isn’t getting traction, don’t throw out the whole strategy.

Just start by rewriting your first sentence.

Literally — pull up your last few posts or videos and ask yourself:

If not, it’s time to tweak.

Sharpen.
Get specific.
Make it feel too interesting to ignore.

One Last Tip

Keep a running list of hooks that grab you.

Whether it’s

• YouTube titles,
• LinkedIn posts,
• Or even podcast episode names.

When something pulls you in,

Pause.
Ask why.
Reverse engineer it.

And then use that energy in your own content.

You’re not far off.
You’re just one great hook away from the traction you’re looking for.

Need help refining yours?
Drop me a message — happy to workshop some together.

Well, that’s all for now.

Thanks again for spending part of your weekend with me!